Royal Canin
BRAND PR SUPPORT

Royal Canin Ukraine.“Quality Agents” Tour

Brand: 

Royal Canin Ukrain

Task: 

  • Brand reputation growth as a quality product manufacturer
  • Openness demonstration
  • Demonstration of equal quality standards identical in each of 15 factories around the world
Instruments:

PR, SMM, project’s website launch, Tour to the factory, work with opinion leaders, promo in Fb, Instagram, YouTube

Results:

Raising awareness among consumers and opinion leaders, increasing targeted coverage in digital on ~ 800 000 of contacts

 

Royal Canin Ukraine.Take your cat to the vet! Annual communication program

Brand: 

Royal Canin Ukrain

Task: 

  • Increase awareness of the needs for cats to visit the vet regularly

  • Establish Royal Canin as The Reference in cat health nutrition

Instruments:

PR, Press event, direct communications, website relaunch, video in YouTube, work with influencers

Results:

Raising awareness among target audience, loyalty of opinion leaders, increase of traffic to the vet clinics  

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