
European
Investment Bank
сommunication plan: local and national coverage



- 10 unique creative layouts in different formats were developed
- 137 OOH places were booked for EIB advertising
- 3 video boards in key traffic hubs
- 2050 indoor posters were placed in Eastern and other regions of Ukraine
- 10 lightboxes were produced
-
2 TV flights on 20 national channels
-
6150 payment terminals and 4 mln times opportunities to see EIB massage
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2 articles on TOP recourse for IDPs
Topics:
DCFTA Initiative East, Ukraine Railway Modernization, Ukraine Higher Education, SME Finance Facility Phase II
- What the EU and EIB are doing for people in Ukraine
- How EU and EIB are changing people’s lives
EU/EIB projects are having a direct result
on bettering the lives of citizens in Eastern Ukraine
EU/EIB projects are having a direct result
on bettering the lives of all Ukrainians
Luhansk and Donetsk regions:
local focus coverage
All Ukraine:
nationwide coverage