Brand: 

Royal Canin Ukrain

Task: 

• Brand reputation growth as a quality product manufacturer
• Openness demonstration
• Demonstration of equal quality standards identical in each of 15 factories around the world

PR, SMM, project’s website launch, Tour to the factory, work with opinion leaders, promo in Fb, Instagram, YouTube

Results:

Raising awareness among consumers and opinion leaders, increasing targeted coverage in digital on ~ 800 000 of contacts

Brand: 

Royal Canin Ukrain

Task: 

• Increase awareness of the needs for cats to visit the vet regularly

• Establish Royal Canin as The Reference in cat health nutrition

PR, Press event, direct communications, website relaunch, video in YouTube, work with influencers

Results:

Raising awareness among target audience, loyalty of opinion leaders, increase of traffic to the vet clinics