
Royal Canin
BRAND PR SUPPORT
Royal Canin Ukraine.“Quality Agents” Tour



Brand:
Royal Canin Ukrain
Task:
- Brand reputation growth as a quality product manufacturer
- Openness demonstration
- Demonstration of equal quality standards identical in each of 15 factories around the world
PR, SMM, project’s website launch, Tour to the factory, work with opinion leaders, promo in Fb, Instagram, YouTube
Results:
Raising awareness among consumers and opinion leaders, increasing targeted coverage in digital on ~ 800 000 of contacts
Royal Canin Ukraine.Take your cat to the vet! Annual communication program



Brand:
Royal Canin Ukrain
Task:
-
Increase awareness of the needs for cats to visit the vet regularly
-
Establish Royal Canin as The Reference in cat health nutrition
PR, Press event, direct communications, website relaunch, video in YouTube, work with influencers
Results:
Raising awareness among target audience, loyalty of opinion leaders, increase of traffic to the vet clinics