Kyiv city
administration


Local communication campaign: Troyeshchyna district, Kyiv

Goal of campaign

  • To rise awareness among citizens of the specific district regarding changes which are made near them due to program “Kyiv. Public budget”  

Steps of the campaign

  • Face-to-face survey among citizens of the district
  • Studying insights
  • Development of unique, positive and easy to recognize key visual
  • Local outdoor campaign with focus on high traffic
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