
Kyiv city
administration
Local communication campaign: Troyeshchyna district, Kyiv


Goal of campaign
- To rise awareness among citizens of the specific district regarding changes which are made near them due to program “Kyiv. Public budget”
Steps of the campaign
- Face-to-face survey among citizens of the district
- Studying insights
- Development of unique, positive and easy to recognize key visual
- Local outdoor campaign with focus on high traffic